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    作为国内声学领域颇具实力的正升声学科技有限公司,依托多年的发展积累,基本形成以噪声治理多元化业务为核心的发展格局,截至2014年,公司的整体综合实力提升,从团队建设到生产销售,从开发到服务基本形成较强的市场竞争力,但是在从产品力竞争到品牌力竞争的时代转变期,正升同国内发展的众多优秀企业一样,面临新的市场格局,特别是未来的发展战略决定,品牌化将统治未来经济,在国内行业还没有形成强势品牌的情况下,正升率先突破界限,打造品牌竞争力,重新审视品牌资源,进行寻找品牌基因等一系列的品牌改造,希望打造噪声控制行业的一流品牌。

    正升的决策者们经过细致的分析,提出了新的品牌形象,并得到各方认同:首先,品牌核心定位“理性卓越的国际化品质服务伙伴”被确立。正升品牌气质是“严谨、敏锐、创新、品质”,正升深化的“ZISEN”符号不仅仅是图形象征与字体的组合,而是紧扣“卓越”主线,将优越、大气、明朗的国际文化精髓贯穿于视觉识别系统的每个细节,以此丰富“ZISEN”的格调与内涵。
    标志以企业标准英文ZISEN为设计主体,粗壮有力的字体,带出品牌的实力感及远大的未来发展。圆角及弧线的处理弱化了字体强硬的感觉,带出品牌的亲切度,同时给人庄重、大方、厚重、恒久印象。
    整个标志的趣味点(记忆点)为主体右上方的六边形,以太阳、螺丝孔、钻石等为基础元素,衍生出造型精美的抽象图像。体现出正升在专业领域的成熟性、对细节精益求精的理念。整个标志以不规则的组合方式呈现。增强了品牌的可识别性。

 

 As a leading technology company in the acoustics field in China, ZISEN has, based on its many years’ development, set up its diversified business development mode focusing on the noise control. By 2013, ZISEN’s overall and comprehensive strength has been improved, and it has shaped powerful market competitiveness from the team building to the production and sales and from development to the service. However ZISEN, just like most excellent enterprises in China, faces the new market pattern for the transition from product competitiveness to brand competitiveness, especially the strategic decision for future development and the branding promotion shall dominate the future economy. Under the condition that no an overwhelming brand was set up, ZISEN, the first to break through limits and create brand competitiveness, is dedicated to creating the first-class brand in the noise control industry by resurveying brand resources, seeking brand genes and making brand improvement.
        Based on careful analysis, ZISEN decision makers proposed a new brand image that was unanimously recognized by all concerned parties. ZISEN establishes the core brand orientation, being a rational and excellent service partner with internationalization quality, and adheres to the business philosophy of “rigorousness, keenness, innovation and quality”. The ZISEN LOGO is not only a combination of graph badge and letters, but also shows details of the generousness and clear essence of international culture surrounding excellence penetrated into the visual identification system.
        The LOGO is designed from English letters of ZISEN, with its burliest and forceful font symbolizing the brand strength and the ambition of future development, the round corner and arc line weakening the tough font feeling and shows the brand affinity makes a generous, solemn, dignified and lasting impression.
        The interest point (memory point) of whole LOGO lies in the hexagon at the upper right. By using the basic elements of sun, screw hole and diamond, it derives an abstract image with an elegant shape, and shows the business philosophy of ZISEN’s persistence in maturity and excellence in the professional field. The whole LOGO that is presented in an irregular combination improves the brand identifiability.